Management: Arthur Carlson (Gordon Jump) is WKRP’s sometimes bumbling but always good-hearted station manager, also known affectionately as “The Big Guy.” Though from time to time he appears to possess a modicum of business acumen, for the most part, he’d rather not be bothered with the day-to-day operations of the station, instead focusing on his hobbies, which include fishing and model trains. The series kicks off with Carlson’s hiring of Andy Travis (Gary Sandy) as the station’s new program director. The level-headed center of the bunch, Travis has been living town to town, up and down the dial, and doesn’t see WKRP as anything more than another stop in his career of rebranding stations and making them profitable. Soon enough, he’ll discover there’s something special about this station that keeps him from moving on to the next one. Jennifer Marlowe (Loni Anderson), Carlson’s bombshell-with-brains secretary, shouldn’t technically fit under management, and yet as the series progresses, it becomes all too clear that without the glue that is Jennifer, the entire enterprise would fall to pieces.
The Disc Jockeys: Dr. Johnny Fever (Howard Hesseman) is the station’s morning drive man. Like Travis, Johnny’s worked at more stations than he can remember, though that may have more to do with years of drug and alcohol use, which is more hinted at than ever explored. Fever is the show’s wild card, and WKRP never shies away from throwing bizarre, unpredictable plotlines in his path. Venus Flytrap (Tim Reid) is Andy’s first move upon changing the station’s format to rock and roll, hiring the jock “away from a station in New Orleans.” Shrouded in a mysterious past, Venus takes care of the evening shift, playing soothing, laid-back tunes for the greater Cincinnati area. WKRP peels away the Venus onion, giving him a little more backstory every season, and one of the show’s very last episodes (“The Creation of Venus”) brilliantly redefines his introduction way back in the two-part pilot.
Read the rest of the character breakdown, as well as the entire review, by clicking here and visiting Bullz-Eye.